The right content at the right time
A good content strategy offers just enough info in just the right place to let the user make the decision at hand. The best work I have created has come from collaborating with cross-functional teams.
I work on the problem together with the design, product, research, marketing, legal, and development teams throughout the product development lifecycle. We use design thinking techniques to come up with solutions—pairing with designers, doing competitive analysis, creating sketches and storyboards, and participating in research.
When I start a project, I focus on on the user needs and business goals. I think about what and how much content goes where before I put down words. And I create voice and tone guidelines based on personas and user research to guide which words I use.
I like building teams and helping the them grow. I take on the role of teacher and coach so my team feels supported and empowered to make decisions. My current team and I write and edit collaboratively, giving feedback and pushing the content to be its best.
See live at youinvest.com
As the lead content strategist for You Invest, an online investing platform, I create mobile and desktop flows, data-driven nudges, emails, infographics, and articles.
Available on the app
For this flow, which guides first-time investors to open an account and start investing, I made complex financial jargon friendly and easy to understand.
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I collaborate with the marketing team to align strategy and content across You Invest products for campaign pages, email alerts and product landing pages.
Here are some of the places where I’ve collaborated with designers, researchers, and writers to create consistent, accurate, clear content for a variety of audiences.
